Hyundai has introduced two of the most talked about new cars this year: the Genesis Sedan, and the hot new Genesis Coupe. They are also responsible for a huge marketing coup, the Hyundai Assurance Plan, that has helped grow the brand, while almost everyone else shrank. Within this volatile market, Hyundai has given us a glimpse into their future, with the Nuvis. Continue reading after the jump.
The Nuvis is powered by Hyundai’s 2.4L Theta II 4 Cylinder mated to a six speed automatic, and a 30kW electric motor. Hyundai uses a Lithium Polymer battery pack, which utilizes less space than a standard battery pack. All the common hybrid energy saving technologies have been applied in this package, from regenerative braking systems, to start/stop engine management. Since this is a parallel hybrid system, all four wheel are powered by either the gasoline engine, all electric power, of a both depending upon demand.
The design of the Nuvis is organic, which is in keeping with the current design theme that most of the new concepts are adhering to. The front end has a flowing texture, almost as if the car is cutting through the water. One of the most arresting aspect of the vehicle is the “gullwing” doors, that offer unparalleled ease of entry and exit. The seats are modern architecture sitting on a central pedestal, which gives the interior open and airy feel. Hyundai has made a point to highlight the fact that the seat fabric is made from recycled, post consumer materials.
The one design idiom that is starting to get a bit old (at least to me) is the large wheel and tire combination, and the Nuvis is another one of those concepts that is perched on 22″ rims, which does nothing to the overall design. Will the Nuvis ever reach production? Not in it’s current form, but it could signal the design trend for the Tuscon replacement. However, the Hybrid Blue Drive Technology will show up in a production ready Hyundai shortly.
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