NASCAR: Challenger Is A Go For Nationwide Series, But Not Camaro

This week at Talladega, the competing automakers are each officially debuting their Nationwide Series version of the Car of Tomorrow–and at least two out of the four are opting for  ponycar-based racers. Dodge’s Nationwide Challenger is the hottest ride to take to the NASCAR circuit since the 70’s, and the NASCAR-ed out Mustang, while awkward, is nonetheless going to be a huge shot in the arm for both Ford and the troubled Nationwide Series. The odd man out? (Well, Toyota is sticking with the Camry, because of course they don’t have anything less boring to base a stock car on). But Chevrolet, probably the biggest underwriter of NASCAR in the world, inexplicably opted not to build a Nationwide car based on the new Camaro. What? Yeah, they’re going to stick with the now-played-out Impala, the same nameplate they use in Sprint Cup. Chevy officials made vague PR-sounding excuses about not wanting to compromise the new Camaro’s iconic lines, citing the partially templatized body they’d have to conform to (okay, for one thing, what iconic lines? The Camaro looks like a cartoon, but in a good way–perfectly suited to the Lightning McQueen era of NASCAR). That warmed-over Impala looks nice and everything, but seriously, wtf? They think running a Camaro in NASCAR would be bad for the brand? Unbelievable.

In any case, the new cars are in final testing at Talladega Superspeedway today, and will be run in four races during the 2010 Nationwide Series, beginning at Daytona in July. NASCAR hopes to have the hot new Nationwide rides fully integrated into the series by the 2011 season. Check out a whole gallery of new Nationwide rides below the jump, and read the press release at egmcartech.