In this time of chaos in the automotive world, it’s probably not a bad idea to look back at the demises of certain American automotive brands, especially the ones that went T.U. during the Depression. That is why we take a look at the 1936 Reo, the last passenger car from Ransom Olds’s second car company, in this story by Jeff Godshall from SIA #45, May-June 1978. Of course, Reo continued to build trucks for decades afterward, but its car-building days were cut short thanks to political turmoil within the company, a board of directors too proud to merge and multi-million-dollar projects that helped seal the fate of Reo automobiles.
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