Car makers can spend untold thousands of dollars on market research to come up with the right name for their cars. One old trick to avoid this is to have a competition to see if someone can come up with an exciting name for a new release. Take Alden Giberson; working as a car designer back in 1954, he won a competition to name a new Ford product, and so the Thunderbird was born. Not bad, but the fact that all he won was a suit and a pair of pants kind of sucks--you think they’d at least have given him a car for his efforts! Nearly 60 years later, Pontiac is doing the same thing with their G8 Sport Truck. Come up with the right name and you could win a new Ute when it hits the streets in 2009. Car makers should do this more often--after all, why spend a fortune on market research to wind up calling your latest model the Mazda Bongo (pictured) or the Daihatsu Naked, when the public could probably come up with something better. Personal names for cars are an entirely different matter: I've heard of a guy who has called every car he ever owned "The Beast." I have never given my cars names, however if I do christen the Plymouth it will be "Honey Rider." What do you call your car?
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