Superbowl ads are expensive. Really expensive. So that's probably why America's cash-strapped automakers won't be shelling out for TV time like they have in the past. GM is the only one of the Big Three which has plans for a spot, and according to the Detroit News, it will be decidedly "Un-Superbowl." Instead of some bombastic pitch, the General is going to feature a "Hungarian animated short," which sounds like a great punchline, but a pretty weak commercial. Here's hoping there are a least of couple as good as the one below.
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