I love rental cars. Not for the hoonage they frequently inspire, but because they are the opposite of press cars. Press cars tend to be higher-end models—the point is to impress the press, after all—whereas rentals are the base-model strippers that no one would ever pretend to own. The Toyota Yaris I picked up outside of LAX last week is a great example of why Americans will never willingly WANT econoboxes. Think of every bad Saturn Ion review you've read and pick out the worst parts. Throw in rock-hard seats and rattling interior trim, and you have the base Yaris. And don't get me started on the gauge pod: at least the one in the Ion faces you. This one faces the cop behind you. And what's with the cool coolant light in there? Can't I already tell there's no heat yet? Rental recommendation: ask the counter staff if you can size up, or at least swap it out for a different econo.