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Motorkultur Magazin arrow Mitglieder-Artikel arrow Chatting With Caddy Boss Jim Taylor

Chatting With Caddy Boss Jim Taylor

 Editor, 22.03.2008 in Partner- und Mitglieder-Blogs, blog.cardomain.com

By John Coyle

Editor

While I was ogling the Cadillac CTS Coupe Concept in New York, I got a chance to chat with Jim Taylor, the General Manger of Cadillac. Given the reception the concept got in Detroit, and the fact that the CTS was named Motor Trend's Car of the Year, the dude is obviously pumped about Caddy. He was also pretty forthcoming about the lackluster styling of the previous-gen Cadillacs. "Cars are a fashion business," he explained, "people buy them for the same reason they buy cloths, to look good, and to feel good about themselves." He went on to say that the makeover Caddy launched back in 2002?remember the Led Zeppelin spots??was intended as a shock to the system, and that the over-corrections made during the process are responsible for Caddy's renaissance. Along with the Coupe, Taylor was clearly excited about the high-performance CTS-V sedan which will drop in 2009. With 550 horsepower and a six-speed manual available, it should be pretty ferocious. Check out a 360 view here. What do I have to do to get a test drive?

Milner Motors Flying Car in New York


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Keywords: CaddyCadillacConceptCTSGMJohn CoyleNYIASNYIAS 2008, , , cadillac cts, shock to the system, john coyle, fashion business, car of the year


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