Are Tire Recalls Bad For The Brand?

By Jen Dunnaway

Editor

I'm sure a lot of you remember the Firestone/Ford fiasco back in 2000, which resulted in 6.5 million Wilderness A/T and ATX II tires being recalled following a disproportionate number of tread separations, leading to rollover wrecks in the flip-prone Explorer SUV. You might say that both brands were tainted by this ordeal, and that'd  probably be an understatement. But going on the theory that Jack In The Box is the safest place in the world to eat only after an e. coli outbreak, don't you think Firestone would've way over-engineered its product following the disaster, as insurance against it ever happening again? Once bitten, right? I'm just wondering, because I've been shopping for new tires for my Eagle and have noticed that the ratings on Firestones generally tend to be pretty high. The user ratings for the Firestone Destination A/T's I'm considering over at The Tire Rack are off the charts—you don't generally see so many fields rated dark green (superior). It kind of leads me to believe that a little recall—or in Firestone's case, a massive, precedent-setting recall—can be a good thing. How about you? Are you wary of manufacturers tainted by past recalls? Or do you figure their product must be safer than ever?

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Keywords: , , e coli outbreak, ford fiasco, firestone ford, tire rack, firestones

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