So I’m minding my own business, cruising down Woodward Avenue in the Detroit ‘burb of Royal Oak when I spot this nutty little machine. The station owner claims it as his own 1969 Fiat 500 Abarth which he’s done up with vinyls and aftermarket bits for street-side advertising purposes. I don’t really know how to feel about this, do you?
On its own a Fiat 500, especially the original one, is a certain offbeat breed of cool. Most of the charm comes from a scale which makes a modern compact car look positively Brobdingnagian. Of course, when tarted up with upgraded go-fast parts it’s even more appealing. This one’s packing bigger brakes, a stiffened, lowered suspension, and a whale-tail rear spoiler. Nice. Not so sure about some of the stylistic choices, but nice.
On the other hand, it’s been slathered with vinyl pushing the guys responsible for God only knows how much damage in the Gulf of Mexico. Especially bizarre considering the 500 sips juice like its jaw is wired shut. Should the vinyl covered advertisement installation be an El Dorado with a 500 cubic inch V8 idling in place?