Horsing around with the Horseless Carriage Club, 1952

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In the course of digging through old photos on the USC Digital Library’s online photo archive, we’ve noticed many a newspaper photo shoot that likely originated with a photo editor telling one of his shooters: “Bunch of cars, eh? Well, let’s round up some dames and pose ‘em with the cars. And make sure the girls are showin’ some teeth.”

The women recruited end up becoming entirely superfluous to the scene and everything looks staged, so it all ends up very Hollywood. At least they tended to choose some interesting vehicles for the women to lean on, as we see from this series of photos taken at a Horseless Carriage Club of America get-together March 23, 1952, on a ranch somewhere in San Gabriel. The information with the photos gives the names of many of the people involved in the shoot, but doesn’t clearly pair them up with the cars: Somewhere in these photos are Lindley Bothwell, Eddie Hearne, Frank Elliot, Marty Martin, and Johnnie McDowell. Anybody care to put the names to the faces?

Original: Hemmings Blog: Classic and collectible cars and parts

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